Author archives: Massimo Falsetta

How many of you have seen this film? Without spoiler I tell you that it is set in the studios of radio 105 where the DJ is up for grabs in the first dialogue of the film two tickets for the Milan fashion week. Huge billboards in the city at the passage of Sergio Castellitto …

Continue reading “What is product placement?”

THE SETS ARE BACK! HURRAY! BUT HOW DO YOU CHOOSE YOUR DIRECTOR? It’s really hard to share with the rules imposed by the last agreement, isn’t it? But if you’re about to start again I wish you fabulous sets! The first ones who succeed in setting up productions are certainly more likely to succeed! There …

Continue reading “THE SETS ARE BACK! HURRAY! BUT HOW DO YOU CHOOSE YOUR DIRECTOR?”

According to this clear, cynical and scathing article https://www.rockit.it/article/videoclip-italiani-directors. Italian video clips would suck because they are old and because they are too marked on our stars always in the foreground. A logic of the 80s (not all) that sees the video clip as a collage of images accompanying a piece of music. The journalist …

Continue reading “BUT DO ITALIAN VIDEO CLIPS REALLY SUCK? SO ROCKIT THINKS. WHAT TO DO THEN?”

For several years now, I have never stopped working. This is how I imagine for you, the first real forced break. From the moment I woke up, my thoughts turned to my creations, but only today I realized something important and disconcerting at the same time. I was having my usual coffee and I realized …

Continue reading “WORRIED ABOUT THE SURVIVAL OF YOUR WORK AND YOUR PRODUCTION? PRACTICAL TIPS ON HOW TO RESTART, EARN AND RETURN TO THE CINEMA.”